INVESTING IN A VOLATILE ECONOMY: IS REAL ESTATE STILL AN OPTION? I’m going to begin with a simple question: Is real estate still a solid investment option? The simplest answer is yes, real estate is always going to be a smart investment. The important question is whether you should invest right now, and the answer to that depends on several considerations. And there are plenty of reasons it makes sense to buy residential real estate as an investment right now. Real Estate Investing Can Be Profitable When Done Right, Thanks To The Power Of Leverage, Tax Benefits And Cash Flow. Real estate investing can be profitable when done right, thanks to the power of leverage, tax benefits and cash flow. Leverage: Investing in real estate is an excellent way to use leverage; that is to use other people’s money to make more money than you would otherwise have been able to alone. Leverage allows one to profit from the equity in your home or investment property (the d...